Vermont Agency of Agriculture, Food & Markets has launched Seek & Savor, a new statewide agritourism marketing campaign designed to help connect visitors with Vermont farms, food producers, and on-farm experiences. The campaign will promote Vermont agritourism through social media outreach, influencer visits, travel shows, welcome center promotions, and expanded content on VermontVacation.com.
Vermont farms and food businesses are encouraged to ensure their offerings are listed on VermontVacation.com and to incorporate Seek & Savor into their own marketing efforts. Free campaign resources, including logos, branding guidelines, a marketing toolkit, and a stock photo library, are available at https://agriculture.vermont.gov/seeksavor
